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Textile Industry

Frozen Food Industry

Brand Story

Ethiraj Fashion is an RFD fabric manufacturer and ethnic wear supplier based in Surat. They work with wholesalers, retailers, and individual customers across India. Even though they had a great manufacturing setup, premium quality sarees, kurtis, and Indo-Western collections, plus years of experience in the textile business, they had a big problem—no digital presence at all. No website, no Google visibility, and no way for buyers to find them online. Their growth was stuck depending only on local contacts and word-of-mouth, making them practically invisible in a competitive market where retailers and customers are actively searching online for quality ethnic wear suppliers.
Our vision is simple and focused: to make Ethiraj Fashion one of India’s most trusted ethnic wear and fabric manufacturing partners. By bringing together traditional craftsmanship with modern design, competitive wholesale pricing, and nationwide reach, we want to help their partners and customers get premium quality Indian wear with confidence, consistency, and long-term reliability.
  • Premium RFD fabric manufacturing
  • Traditional craftsmanship with modern design
  • Sarees, kurtis, & Indo-Western collections
  • B2B wholesale
  • Nationwide distribution network
Organic Traffic Increase
0 %
Qualified B2B Leads
0
Monthly Website Visitors
0 +

Objective

Ethiraj Fashion was struggling with almost no digital presence even though they were an established fabric manufacturer in Surat. They needed a complete digital transformation to compete in the online market, bring in qualified leads, and become a leading ethnic wear brand across the country.

Zero Online Presence

Not having a professional website made it really difficult to show their manufacturing capabilities, fabric quality, and product range to potential buyers.

No Search Visibility

Buyers who actually wanted to buy were searching for fabric manufacturers online, but the brand wasn't showing up in Google search results, which meant losing out on valuable organic opportunities.

Zero Digital Credibility

Without a strong online presence, new wholesalers and retailers found it tough to trust and verify the brand's authenticity and expertise.

Frozen Food Industry

No Lead Generation System

There was no proper digital system in place to consistently bring in and capture qualified wholesale and retail inquiries.

Restricted Market Reach

The brand could only reach people in their existing network, which stopped them from expanding into new regions and markets nationwide.

Inconsistent Business Growth

Without a steady flow of inquiries coming in, growth was unpredictable, making it difficult to scale the business long-term.

The Challenges

Breaking into India’s crowded ethnic wear and fabric manufacturing market was tough. Ethiraj Fashion had a solid offline presence but was practically invisible online, competing against tech-savvy competitors who had strong e-commerce sites and active social media.

Zero Digital Credibility

Even though they had a good reputation in Surat offline, they had no online presence, which made it hard for buyers to verify if the business was legit and trustworthy.

Invisible to B2B Buyers

Reaching wholesale buyers and retailers online was nearly impossible because they had no search visibility and weren't using any targeted digital channels.

Outranked by Competitors

Competitors who had a strong digital presence were showing up higher on Google, getting all the online customers and demand before Ethiraj Fashion even had a chance.

No Lead Generation System

They didn't have any proper digital system to bring in visitors, capture their interest, and turn them into actual business inquiries.

Solution

We built a complete digital system that made Ethiraj Fashion look like a premium ethnic wear brand online. Our solution brought together a beautiful website, a smart SEO strategy, and precisely targeted ads to bring in quality leads at a large scale while making the brand stand out in the competitive fashion market.
The strategy worked on three connected pieces: a visually attractive website that shows off product quality and builds trust right away, SEO that catches buyers who are actively searching for ethnic wear and fabric suppliers, and smart Meta advertising that reaches the right decision-makers in the B2B space.

Distributor

Lead

Store

Customber

✱Website Development ✱SEO Optimization ✱Meta Ads Campaign ✱B2B Lead Generation ✱Social Media Management
✱Website Development ✱SEO Optimization ✱Meta Ads Campaign ✱B2B Lead Generation ✱Social Media Management
✱Website Development ✱SEO Optimization ✱Meta Ads Campaign ✱B2B Lead Generation ✱Social Media Management
✱Website Development ✱SEO Optimization ✱Meta Ads Campaign ✱B2B Lead Generation ✱Social Media Management
✱Website Development ✱SEO Optimization ✱Meta Ads Campaign ✱B2B Lead Generation ✱Social Media Management

Our Strategy

We ran a Digital Growth Plan to entirely change Ethiraj Fashion’s online presence. The strategy focused on creating a solid digital foundation, showing up at the top of search results where buyers are actually looking, and bringing in quality B2B leads through carefully targeted Meta ad campaigns.
  • Building a Digital Foundation
  • Key Features Delivered
  • Dominating Search Results
  • SEO Milestones
  • Precision Targeting for B2B Leads
  • Campaign Optimization & Performance
Frozen Food Industry

Website Development

Build a conversion-focused website that shows off their premium ethnic wear collections and manufacturing capabilities to attract both wholesale buyers and everyday retail customers.

SEO Optimization

Get to the top of search results for important keywords like “RFD Fabric Manufacturer Surat” and “ethnic wear supplier” so buyers who are actively searching can find them easily.

Meta Ads Campaign

Run smart Facebook & Instagram campaigns to reach fashion retailers, wholesalers, and individual customers all across India with the right targeting.

Get In Touch

Want similar results for your business? Let’s create a winning digital strategy that drives real growth. Reach out today and let’s build your brand’s success story together.
Get In Touch

Campaigns & Execution

Real Results, Real Growth
  • 12,500+ monthly visitors discovering Ethiraj Fashion’s collections
  • 4.2-minute average session showing strong engagement with content
  • 38% bounce rate beating industry average of 55%
  • 62% mobile traffic reflecting modern shopping behavior
  • Page 1 rankings for 20+ primary ethnic wear keywords
  • Top 3 positions for 8 high-value terms including “RFD Fabric Manufacturer Surat”
  • 425% organic traffic growth in just 6 months
  • 60+ qualified organic leads coming in every month
  • 8,486 total B2B leads from wholesale buyers and retailers
  • ₹10.65 cost per lead – exceptionally low for the fashion industry
  • 18% conversion rate from leads to actual partnerships
  • 3,200 wholesale/retailer leads actively seeking fabric suppliers
  • 320% revenue growth achieved in 6 months
  • 115+ new partnerships with retailers and wholesalers nationwide
  • 22 states covered expanding from local Surat presence to pan-India
  • 8.5x ROAS proving strong return on advertising investment
  • Claude is AI and can make mistakes. Please double-check responses.

Ready to Transform Your Business?

Want similar results for your business? Let’s build a digital strategy that delivers real growth. Get in touch today and start shaping your brand’s success story with us.

    Email

    demo@gmail.com

    Call

    +91 99887 76655

    Location

    Ground Floor, 21st century business center, 2009, Ring Rd, Maan Darwaja, Rustampura, Surat, Gujarat 395002

    Words From Our Clients

    See how we transformed a traditional fabric manufacturer from complete digital invisibility to a recognized ethnic wear brand with nationwide reach. Here’s what the client had to say about their journey from relying solely on local connections to building a thriving online presence with wholesale partners across India.
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